What Dose 'Add To Watchlist' Mean?

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Ive purchased a lot of movies and television programs from Apple TV (IE: iTunes) So I know how to watch purchased titles. But when I search for a new title in Apple TV its not always clear what you are purchasing if anything.

For example I looked up a title and it says "Add To Watchlist". What does that mean? I haven't previously purchased that title. If I Add to watchlist and play it is it free to view? If so what service will I be viewing it on, Apple TV or another service? Will watching the title unknowingly sign me up for the Apple TV Streaming service?

Ive noticed in other examples where a title is not available for purchase in Apple TV but it provides a link to a third party app that may or may not make you sign up to watch. Its all very confusing.
 

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