“Purple Violets” premieres exclusively on iTunes


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This morning, “Purple Violets” became the first feature film to premiere exclusively on iTunes. A contemporary comedy-drama written, directed, and produced by independent filmmaker Ed Burns, the award-winning film stars Selma Blair, Debra Messing, Patrick Wilson, and Burns. “We’re thrilled Ed Burns chose to premiere ‘Purple Violets’ exclusively on the iTunes Store,” said Eddy Cue, Apple’s vice president of iTunes. “Apple continually strives to provide the most innovative offerings to our customers and we look forward to more great independent film makers debuting their films via iTunes.” iTunes customers can purchase and download “Purple Violets” to watch on a Mac or PC, screen in their living rooms via Apple TV, or enjoy “to go” on iPod or iPhone.

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